Project Gutenberg 2009-08-01 Public domain in the USA. 79 Kaufman, Herbert 1878 1947 13001403 The clock that had no hands, and nineteen other essays about advertising The clock that had no hands -- The cannon that modernized Japan -- The tailor who paid too much -- The man who retreats before his defeat -- The dollar that can't be spent -- The pass of Thermopylae -- The perambulating showcase -- How Alexander untied the knot -- If it fits you, wear this cap -- You must irrigate your neighborhood -- Cato's follow-up system -- How to write retail advertising copy -- The difference between amusing and convincing -- Some don'ts when you do advertise -- The doctor whose patients hang on -- The horse that drew the load -- The cellar hole and the sewer hole -- The neighborhood of your advertising -- The mistake of the big steak -- The omelette soufflé. Produced by Jana Srna, Alexander Bauer and the Online Distributed Proofreading Team at http://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/American Libraries.) "The Clock that Had No Hands, and Nineteen Other Essays About Advertising" by Herbert Kaufman is a collection of essays written in the early 20th century. This book delves into the world of advertising, exploring its critical role in modern commerce. Kaufman's essays illustrate how advertising serves as a vital connection between merchants and customers in an increasingly complex market landscape. In this collection, Kaufman uses various metaphors and anecdotes to illustrate the impact of effective advertising practices. He emphasizes that just as a clock relies on its hands to function correctly, a business must utilize advertising to ensure its success. Throughout the essays, he underscores important principles such as the need for persistence in advertising, the importance of clear and simple communication, and the necessity for businesses to adapt to changing market dynamics. By drawing parallels with historical events and characters, such as Alexander the Great and the Spartans at Thermopylae, Kaufman provides valuable insights into how modern businesses can navigate their advertising challenges and thrive in a competitive environment. (This is an automatically generated summary.) en Advertising HF Text Browsing: Business/Management Browsing: Culture/Civilization/Society Browsing: Sociology 98482 98325 2024-09-12T14:56:50.509196 2023-09-13T07:02:08.383121 text/html text/html 96049 2009-08-01T06:49:40 text/html; charset=iso-8859-1 36138 2009-08-01T06:49:40 text/html; charset=iso-8859-1 application/zip 104844 2024-09-12T14:56:55.321077 application/epub+zip 103971 2024-09-12T14:56:52.178132 application/epub+zip 100709 2024-09-12T14:56:51.185110 application/epub+zip 323938 2024-09-12T14:56:57.724093 application/x-mobipocket-ebook 295116 2024-09-12T14:56:54.609059 application/x-mobipocket-ebook 176823 2022-09-13T16:00:20.034686 application/x-mobipocket-ebook 74612 74209 2024-09-12T14:56:50.051160 2023-09-13T07:02:07.954145 text/plain; charset=us-ascii text/plain 74288 2009-08-01T06:49:40 text/plain; charset=iso-8859-1 28528 2009-08-01T06:49:40 text/plain; charset=iso-8859-1 application/zip 74279 2009-08-01T06:49:40 text/plain; charset=us-ascii 28494 2009-08-01T06:49:40 text/plain; charset=us-ascii application/zip 20798 2024-09-12T14:56:57.868077 application/rdf+xml 24192 2024-09-12T14:56:51.544138 image/jpeg 4475 2024-09-12T14:56:51.363070 image/jpeg 103176 2024-09-12T14:56:50.522147 application/octet-stream application/zip Archives containing the RDF files for *all* our books can be downloaded at https://www.gutenberg.org/wiki/Gutenberg:Feeds#The_Complete_Project_Gutenberg_Catalog